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Simply Good Foods Co.
SMPL · XNCM · Packaged Foods · United States
Simply Good Foods Co. is a consumer packaged food and beverage company that develops, markets, and sells nutritional snacks and meal replacements primarily in North America and internationally. Its portfolio features protein bars, ready-to-drink shakes and beverages, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and confectionery items like peanut butter cups, brownies, caramel candy bites, and chocolate-coated peanut candies. The company operates under prominent brands including Quest, which offers protein-rich foods limiting sugars and carbs; Atkins, targeted at low-carbohydrate lifestyles for weight or blood sugar management; and OWYN, providing plant-based, allergen-tested protein shakes and powders that are gluten-free, dairy-free, soy-free, egg-free, nut-free, low in sugar, and enriched with prebiotic fiber. Products reach consumers through major retail channels such as grocery, mass merchandise, club, convenience, and specialty stores, as well as e-commerce platforms. Founded in 2017 and headquartered in Denver, Colorado, Simply Good Foods Co. plays a key role in the health-focused snacking segment of the food industry.
Industry
Packaged Foods
Consumer Defensive sector · United States
Stories
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Key Metrics
This company does not currently pay dividends.
Valuation9
Coordination
Supply Chain
Cocoa Supply Chain
The cocoa supply chain moves beans, cocoa butter, cocoa powder, and chocolate from tropical farms to global consumers, shaped by three root constraints: cocoa trees grow only within twenty degrees of the equator under specific humidity and shade conditions, most production comes from millions of smallholder farms under five hectares with minimal capital, and cocoa beans must be fermented within hours of harvest in a biological process that determines final flavor quality and cannot be corrected later.
Seafood Supply Chain
The seafood supply chain is shaped by three root constraints: wild catch uncertainty where ocean fisheries are biological systems whose yields depend on weather, migration patterns, and stock health — none of which are controllable; extreme perishability where seafood degrades faster than almost any other protein and the cold chain must begin on the vessel and cannot be interrupted; and traceability gaps where seafood passes through auctions, processors, and distributors across multiple countries, making origin verification structurally difficult.
Coffee Supply Chain
The coffee supply chain moves beans, roasted coffee, and espresso from tropical farms to global consumers, shaped by three root constraints: coffee trees take years to mature and produce one harvest annually, roasted coffee degrades in weeks while green beans store for months, and production is concentrated in the tropical belt while consumption is concentrated outside it.
Processed Food Supply Chain
The processed food supply chain is shaped by three root constraints: ingredient sourcing complexity where a single product may contain 20 to 50 ingredients from a dozen countries with each ingredient carrying its own supply chain, food safety regulation where every facility, process, and ingredient must meet standards and a contamination event at any point triggers recalls across the entire distribution chain, and shelf life engineering where formulations are designed to last weeks to months but require specific preservatives, packaging, and storage conditions — making the recipe itself a supply chain constraint.