Saga plc

Saga plc is a British public limited company specializing in products and services tailored for individuals aged 50 and over in the UK. Founded in 1951 by Sidney De Haan, it has evolved over 70 years into a trusted provider of differentiated offerings, including holidays, cruises, insurance, personal finance, and publishing, all designed to meet the evolving needs of older customers. The company operates Saga Holidays with package tours worldwide, owning cruise ships Spirit of Discovery and Spirit of Adventure, alongside brands like Titan Travel and Destinology. Its insurance portfolio covers motor, home, travel, pet, private medical, and life products, while Saga Personal Finance offers savings accounts, equity release, annuities, and financial advice. Saga also publishes Saga Magazine, the UK's largest monthly subscription title with over 600,000 circulation. With 2.7 million customers, Saga plc emphasizes exceptional service and brand strength, operating from sites in Kent and Sussex, and continues to focus on core sectors like travel and insurance after divesting non-core assets.