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General Mills, Inc.
GIS · ARCX · Packaged Foods · United States
General Mills, Inc. is a leading global packaged-food company founded in 1866 and headquartered in Minneapolis, Minnesota. It specializes in producing a diverse array of consumer products, including snacks, cereals like Cheerios, convenient meals, dough and baking mixes such as Pillsbury and Betty Crocker, pet food under Blue Buffalo, and superpremium ice cream like Haagen-Dazs and Old El Paso brands. The company operates primarily in the United States, where 81% of its fiscal 2025 revenue originated, with additional presence in Canada, Europe, Australia, Asia, and Latin America. General Mills distributes its offerings through retail stores to consumers, as well as to the foodservice channel and commercial baking industry, employing around 33,000 people worldwide. Positioned in the Food, Beverage & Tobacco sector and Packaged Foods and Meats industry, it maintains a significant market capitalization exceeding $23 billion, underscoring its enduring role in the consumer defensive space with iconic household brands that cater to everyday nutritional and indulgence needs.
Industry
Packaged Foods
Consumer Defensive sector · United States
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Supply Chain
Cocoa Supply Chain
The cocoa supply chain moves beans, cocoa butter, cocoa powder, and chocolate from tropical farms to global consumers, shaped by three root constraints: cocoa trees grow only within twenty degrees of the equator under specific humidity and shade conditions, most production comes from millions of smallholder farms under five hectares with minimal capital, and cocoa beans must be fermented within hours of harvest in a biological process that determines final flavor quality and cannot be corrected later.
Seafood Supply Chain
The seafood supply chain is shaped by three root constraints: wild catch uncertainty where ocean fisheries are biological systems whose yields depend on weather, migration patterns, and stock health — none of which are controllable; extreme perishability where seafood degrades faster than almost any other protein and the cold chain must begin on the vessel and cannot be interrupted; and traceability gaps where seafood passes through auctions, processors, and distributors across multiple countries, making origin verification structurally difficult.
Coffee Supply Chain
The coffee supply chain moves beans, roasted coffee, and espresso from tropical farms to global consumers, shaped by three root constraints: coffee trees take years to mature and produce one harvest annually, roasted coffee degrades in weeks while green beans store for months, and production is concentrated in the tropical belt while consumption is concentrated outside it.
Processed Food Supply Chain
The processed food supply chain is shaped by three root constraints: ingredient sourcing complexity where a single product may contain 20 to 50 ingredients from a dozen countries with each ingredient carrying its own supply chain, food safety regulation where every facility, process, and ingredient must meet standards and a contamination event at any point triggers recalls across the entire distribution chain, and shelf life engineering where formulations are designed to last weeks to months but require specific preservatives, packaging, and storage conditions — making the recipe itself a supply chain constraint.